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Keeping Them Honest!

Recently the Better Business Bureau of Dallas challenged a well-known window company as part of their ongoing local advertising review. They just want to make sure that the company’s ads are not misleading to consumers.

We’re smart shoppers, right? We know that advertised claims might be exaggerated. Yet we’ve all been caught in some way or another by a too-good-to-be-true advertisement.

I know I got caught in a “special” for diamond earrings once. It was a great price, and the photo looked amazing. But when I saw the earrings, well, the diamonds were so small; I couldn’t tell if they were diamonds or rhinestones.

Sometimes less than truthful advertising can be harmless, but sometimes it can end up costing us heartache, or a lot of money.

Most people know of the BBB because there are 116 of these independent organizations across North America. The BBB has their own Code of Advertising, and so they help protect the consumer by asking businesses to voluntarily adhere to “truth in advertising” standards.

The BBB works like this: they identify advertising claims that may be misleading, then they seek cooperation from that business to comply with the basic principles for truth in advertising. Just “keeping them honest,” to use TV commentator, Anderson Cooper’s famous line.

Whether it’s windows or washing machines, the BBB is your best resource for getting the important background information and records on any company you consider letting into your home or spending your hard earned money with. You can trust the BBB to be an objective and unbiased source of information.

A member since 1986 and an accredited member since 1988, Mr. Rogers Windows has been in excellent standing with the BBB for the last 20 years. And we’re proud to be one of the only remodeling companies holding a perfect record with the BBB over the last standard reporting period!

Gerry Rogers About Gerry Rogers

Gerry Rogers is the President of Mr. Rogers Windows

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