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It seems hard to believe you can buy and install a decent window for less than 200 bucks… Can you shed some light on how they do that? Sandy

Sandy, if it seems too good to be true, it probably is! Sure, we all need to save money during tough economic times, so a “good deal” catches our eye. But like you said, the price is “hard-to-believe”. And chances are that window is not the one they try to sell you when they come to your home. They want you to buy a better window. A window that’s priced to sustain their business.

Gee, this tactic is pretty common in stores across America. They advertise a “too-good-to-be-true-price” on something so you’ll come in the store… they lose money on the advertised item, but they bet that you’ll buy plenty of other things to support their profitability while you are there. I guess that’s what some window stores do too.

Here’s where you have to be cautious.

You need to get enough information so you understand “quality” and “value”. A window is more than the glass —it’s the glass plus the frame, plus the manufacturing, plus the installation, plus the service and the warranty. And remember there’s a window, or two, or more in every room of your house. So, you want them to complement your home, and look like they belong.

When you buy a window, you’re paying for the quality of the materials and the manufacturing as well as the quality of the installation and the quality of the customer service. Quality means a window that’s going to last, look great for years, and give you a good return on your investment by being energy efficient.

Will the rock bottom window be able to give you all that? Can you trust the company to provide you with service and support if anything goes wrong with the window? These are the questions you need to consider.

“Home Remodeling” magazine publishes an annual remodeling report to give homeowners average home improvement costs in their area. You can check it out, it’s the ‘Cost vs Value’ report and it quotes that the average replacement window project involves about ten windows with an average cost of between $10,000 and $11,000 dollars per project. So with that information, if a company claims they can sell you windows for much less, you have to ask yourself, “Where are the corners being cut?” or “How are they able to stay in business?”

My advice is to go for quality when it comes to windows; so you only replace them once. I discuss details about window quality features in one of my weekly articles, “So How Much Does a Good Window Cost?” Take a look and let me know what you decide to buy.

I have seen many homeowners buy cheap windows, only to regret it a few short years later. As Hans Andersen once said, “Only the rich can afford poor windows.” That’s because only the rich can afford to keep replacing windows every couple of years!

Gerry Rogers About Gerry Rogers

Gerry Rogers is the President of Mr. Rogers Windows

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